Search Engine Optimization (SEO) is a strategy aimed at enhancing a website's visibility on search engine results pages (SERPs). It involves tailoring your website's content, structure, and overall experience to align with search engine algorithms and user preferences. By implementing SEO, businesses and individuals can drive organic traffic, which refers to unpaid and natural visits to their websites.
SEO is indispensable for online success because it directly influences a website's visibility and accessibility. Here are the key reasons why SEO matters:
To achieve effective SEO, you need to focus on its core components: